Instagram Stories marked the first significant departure from the conventional feed paradigm that had previously controlled how you read content on the platform. The chance to present more bite-sized material was seized upon by creators as it would allow for a different rhythm and cadence in how you informed, entertained, and educated your audiences. Fantastic stories only last for twenty-four hours before they are lost to time. As a method to keep that material on your profile above your feed for more than twenty-four hours, Instagram later introduced Instagram Stories Highlights.
How Can Businesses Use Instagram Stories Highlights?
We frequently receive pixel-perfect, well-maintained marketing messages. Although this kind of material will always be important to any business plan, there is a growing need for more artisanal, serendipitous, and behind-the-scenes (BTS) content. This material reveals a completely new facet of your business or brand and helps with getting Instagram followers. Your followers may encounter these important issues by pinning this kind of information to your profile as a Highlight, which enables you to tailor their viewing experience.
Tips for Using the Highlights in Instagram Stories
Although there are countless ways to get more Instagram followers, you may use your Highlights, these high-impact ideas can help you get started: publicize business announcements. Has a new member of the team been added? Is a significant campaign on the horizon? Do you provide your clients with a discount? In order for everyone visiting your profile after the first twenty-four hours to continue benefiting from your announcement if you’ve made a series of Stories to commemorate your announcement, convert them to Highlights; describe any new goods or services. You may entice your audience to remain around by creating a bank of product or service announcements over time. It provides customers with the assurance that you’re continually coming up with innovative and fun methods to broaden your service or product offering; offer informational resources and content. The capacity to enlighten and educate your audience shouldn’t expire after 24 hours. Highlights are a good way to put all that material together to better enlighten your audience at any moment, from excerpts of recent online workshops to whole FAQs. Because your customers can explore your Highlights and find that content by themselves, it could even cut down on support emails; encourage activities. Use Highlights to distribute all the details about any upcoming regular or significant event; respond to user inquiries. Many companies utilize their Stories to respond to certain queries from customers. Since this knowledge is timeless, make sure to utilize Highlights to save it for future reference by any clients with the same problem or query.
A Universe of Opportunities for Your Business
Instagram Stories Highlights were first designed as a straightforward method to extend the duration of your Stories, but they quickly developed into a crucial component of firms’ marketing plans. They serve as the ideal bridge between professional, pixel-perfect marketing and more informal, hand-made BTS content. They may educate, teach, and engage, and they provide a quick glimpse into the products and customer service strategies offered by your business. Do not undervalue this comprehensive, interesting, and enjoyable method of audience outreach!
